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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can even target specific versions of each OS. These placements were generating most of our traffic: mobileapp::2-com.fuegosoft.disneyseries1 mobileapp::2-com.developerstudio.PrincessAnnaFrozenlivewallpaper mobileapp::2-manyapps.net.games.mem2...

  2. How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why

    Deciding what platforms to develop apps for – Android usage is on the rise. These are vital for spotting trends and problems, for example, a quick look in this account shows that Android has a much lower conversion rate than others and that...

  3. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    The company has worked to further its reach in the space by supporting the Android platform, which has become the most popular smartphone OS on the market. Google will take home more than half of all mobile advertising dollars this year as the...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Android PoliceGoogle Glass companion app has some interesting finds.

  5. Driving Consumer Insights With Mobile Analytics

    Mobile App (Native): pages (screens), events, goals, ID-specific information, app versions, usage, crashes, devices and operating systems (OS) used, etc. So if you're building an app for an iOS, Android, Windows Phone or whatever, it won't usually...