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Android Mobile Users Market

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  1. The Difference Between App to App and Web to App Advertising

    Platform/App Store: iOS/Apple iTunes App Store, Android/Google Play Store, Amazon Appstore for Android, etc. While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS...

  2. Google Faces New Mobile Search Monopoly Antitrust Lawsuit

    Consumer rights law firm Hagens Berman filed the lawsuit May 1 on behalf of two Android smartphone users who alleged that Google "illegally monopolized" the internet and mobile search market in the US.

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google wasn't a player in the Chinese market). Android dominates the industry by making up 56 percent of the market share with...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    While Android devices outnumber iOS in circulation and shipment, iOS users continue to be the most avid consumers of mobile web and app data and are likely to have a certain affinity for the Apple search tools that are preinstalled on their devices.

  5. Korea’s FTC Acquits Google of Antitrust Charges

    Before and after Google's push to force the preload of the Android operating system, its domestic market share remains almost unchanged at around 10 percent, while Naver (the portal of NHN) still maintains more than 70 percent," an FTC official said.

  6. What is Mobile App Attribution & Why is it Important?

    Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. When it comes to mobile advertising, there is always a question regarding attribution.

  7. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The Android software allows users to skin their smartphone with a Facebook overlay that puts social networking front and center. Native social formats, including video and mobile-social advertising will be the principal market growth drivers.

  8. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. The Android Referrer provides reliable closed-loop attribution. Android Referrer Android Referrer is a standard method for tracking...

  9. Google Kicks Ad Blocking Android App Out of Google Play Store

    You agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts, damages, or accesses in an unauthorised manner the devices, servers, networks, or other...