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  1. Android’s New Feature Paves Way for Apps Replacing Web

    Obviously Google will be rolling out the App Trial technology on Google Play, so having an Android version of your app is important. It’s unclear whether Google will go about this by asking developers to create a demo version of their app or if...

  2. The Difference Between App to App and Web to App Advertising

    Platform/App Store: iOS/Apple iTunes App Store, Android/Google Play Store, Amazon Appstore for Android, etc. While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS...

  3. Google Updates Android Search App; Teases New iPhone/iPad Search App

    Google pushed out several updates to the Google Search app for Android 4.1+ users this week. Google Updates Search App for Android Remind me to buy olive oil at Safeway,” when you walk into the store with your iPhone, you’ll get a reminder.

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    While Android devices outnumber iOS in circulation and shipment, iOS users continue to be the most avid consumers of mobile web and app data and are likely to have a certain affinity for the Apple search tools that are preinstalled on their devices.

  5. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    The number of unique iOS and Android mobile apps  are expected to increase 257 percent by 2017 to 200 billion, according to mobithinking.com. Advertisers can now link their app to Facebook by simply entering a destination URL to their app on Apple...

  6. Driving Consumer Insights With Mobile Analytics

    Mobile App (Native): Native to the operating system (e.g.iOS or Android). Also, session tracking on a mobile app is primarily done through Unique Device ID (UDID) on Android and sessions on iOS. And then specific to the Google Play store, here are...

  7. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends personal information (e.g.users' full names, email addresses and locations) – to developers each time an app is downloaded.

  8. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. The Referrer provides a method that allows advertisers to pass tracking parameters to the Google Play Store, which then in turn passes...

  9. Google Kicks Ad Blocking Android App Out of Google Play Store

    The app developer told The INQUIRER that in late February Google began forcing Android users to manually configure a proxy server in order to run Adblock Plus, and last December Google recategorized Adblock Plus in the Chrome web store and stopped...

  10. Google Mobile App Analytics Measures Acquisition, Engagement, Outcomes & More

    How people found your app in the Play Store (Play App or website). Which hardware and Android versions are more commonly used (and which are less common. App tracking is available for both Android and iOS apps using the same tracking code.