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Android Mobile App

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  1. What is Mobile App Attribution & Why is it Important?

    Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. If you're advertising an iOS mobile app on premium networks and several publishing partners...

  2. Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

    Yahoo has yet to release an Android version. Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices. The Yahoo mobile app is avaiable for the iPhone in...

  3. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The Android software allows users to skin their smartphone with a Facebook overlay that puts social networking front and center. The report of growth for mobile social advertising revenue comes as Facebook begins to roll out its Facebook Home app.

  4. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Fairsearch's lead lawyer Thomas Vinje claimed that Google is using its mobile software as a "deceptive way to build advantages for key Google apps in 70 percent of the smartphones shipped today," adding that Android hardware makers have...

  5. Pros & Cons of the Top Mobile App Tracking Methods

    Android Referrer is a standard method for tracking app download provided by Google. Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. The Android Referrer provides reliable closed-loop...

  6. Google Kicks Ad Blocking Android App Out of Google Play Store

    The app developer told The INQUIRER that in late February Google began forcing Android users to manually configure a proxy server in order to run Adblock Plus, and last December Google recategorized Adblock Plus in the Chrome web store and stopped...