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Android Google Devices Mobile Platform

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  1. The Difference Between App to App and Web to App Advertising

    Platform/App Store: iOS/Apple iTunes App Store, Android/Google Play Store, Amazon Appstore for Android, etc. While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS...

  2. What You Can Learn From Google Analytics Mobile Reports

    Most websites will see the major players (iOS, Android, Blackberry and Windows Phone), but other lesser known operating systems may also feature here. The mobile report in Google Analytics can be found under Audience and contains two main reports...

  3. Google Analytics Adds Mobile Capabilities to Tag Manager

    Only Android and iOS platforms are supported currently. Apps for devices are not like Web pages. When changes are made, a push notification is sent the devices running the app. On the next screen, select a name for the new account and tag container...