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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the dominant mobile operating system in Russia and the most common version is iOS 5.1.1. When delving into a mobile campaign in Brazil, take note that the leading operating...

  2. What You Can Learn From Google Analytics Mobile Reports

    Most websites will see the major players (iOS, Android, Blackberry and Windows Phone), but other lesser known operating systems may also feature here. In the Devices report you will find a number of reports with a lot more detail about the mobile...

  3. Google Analytics Adds Mobile Capabilities to Tag Manager

    Only Android and iOS platforms are supported currently. When changes are made, a push notification is sent the devices running the app. Depending on how your tech team has developed your mobile app, it can be difficult to change settings or add...

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    The number of unique iOS and Android mobile apps  are expected to increase 257 percent by 2017 to 200 billion, according to mobithinking.com. In late June, Facebook made significant changes to its mobile advertising offering by simplifying its...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more – The Next Web Android PoliceGoogle Glass companion app has some interesting finds. The only noteworthy bits coming out it: Android is on...