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  1. The Difference Between App to App and Web to App Advertising

    Platform/App Store: iOS/Apple iTunes App Store, Android/Google Play Store, Amazon Appstore for Android, etc. While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the dominant mobile operating system in Russia and the most common version is iOS 5.1.1. When delving into a mobile campaign in Brazil, take note that the leading operating...

  3. What You Can Learn From Google Analytics Mobile Reports

    Most websites will see the major players (iOS, Android, Blackberry and Windows Phone), but other lesser known operating systems may also feature here. In the Devices report you will find a number of reports with a lot more detail about the mobile...

  4. Google Analytics Adds Mobile Capabilities to Tag Manager

    Only Android and iOS platforms are supported currently. Apps for devices are not like Web pages. When changes are made, a push notification is sent the devices running the app. Google Analytics has introduced two new features: a new version of Tag...