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  1. What is Mobile App Attribution & Why is it Important?

    Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. Device Fingerprinting: Device fingerprinting pulls basic and not 100 percent unique...

  2. DON'T PANIC: Google's Insanely Complicated Douglas Adams Interactive Doodle

    Over on the left, if you hover your mouse near those doors, they will open and reveal Marvin the Paranoid Android, the robot on the Heart of Gold spaceship. You see, the words "DON'T PANIC" were to prevent intergalactic travelers from panicking...

  3. New Google Universal SERPs Layout Brings Apps to Forefront

    App Store Prices: Why Android Users Pay Double [Study] Android Market vs. Generic terms generate mixed results in the on-device appstores in my opinion. In fact it seems like such a small change that I struggled to remember what the 'old' SERPs...

  4. Google Plans to Combine Mobile & Desktop Ads

    We're in a good position with Android and Google Play, In time, if we do our jobs right, the experience will be very similar on apps or on the web. When it comes to search, though, users want “the experience” to flow seamlessly from one device to...