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  1. Android’s New Feature Paves Way for Apps Replacing Web

    According to a new report from The Information, Google is working on a way for consumers to download trial versions of Android apps before committing to a full-featured version: Obviously Google will be rolling out the App Trial technology on...

  2. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Chrome, Android phones, and the plethora of Google products. The recent and rapid rise of multi-device behaviors has accelerated the need for new digital measurement technologies. Cross-device tracking has been on every digital advertiser’s lips...

  3. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    She'll also receive a Google Chromebook computer, an Android tablet, and a T-shirt featuring her Doodle. This nifty little device rounds up all those forgotten ideas and sends them right back to you! Doodle 4 Google competition.

  4. The Difference Between App to App and Web to App Advertising

    Platform/App Store: iOS/Apple iTunes App Store, Android/Google Play Store, Amazon Appstore for Android, etc. While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    In an example used by Google, it was determined that after hearing the announcement of Android wearables (largely featuring hip-looking watches), customers searching google watch were landing on pages with normal watches that just had the Google...

  6. Google Faces New Mobile Search Monopoly Antitrust Lawsuit

    The lawsuit asks for damages to be awarded to consumers who purchased an Android device sold "at an artificially high price" due to Google's allegedly anti-competitive practices. Consumer rights law firm Hagens Berman filed the lawsuit May 1 on...

  7. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    The iPad and iPhone each drove more organic search visits than all Android devices combined, RKG data showed.iPad users drove 12 percent of all the mobile organic search visits in Q1 (31 percent).iPhone users contributed to 11 percent, while all...