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  1. The Difference Between App to App and Web to App Advertising

    Platform/App Store: iOS/Apple iTunes App Store, Android/Google Play Store, Amazon Appstore for Android, etc. While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS...

  2. Google Updates Android Search App; Teases New iPhone/iPad Search App

    Google pushed out several updates to the Google Search app for Android 4.1+ users this week. Google Updates Search App for Android Here's what's new if you download the updated app from Google Play: The company also has revealed plans for a new...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    While Android devices outnumber iOS in circulation and shipment, iOS users continue to be the most avid consumers of mobile web and app data and are likely to have a certain affinity for the Apple search tools that are preinstalled on their devices.

  4. Facebook Home Hits 500,000 Downloads, Getting Negative User Reviews

    According to Evans, Facebook Home passed 500,000 downloads from the Google Play store on Sunday, noting that the app had gone from the "100k-500k" downloads category to "500k-1m". Despite mostly negative reviews from users, Facebook's custom...

  5. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends personal information (e.g.users' full names, email addresses and locations) – to developers each time an app is downloaded.

  6. Pros & Cons of the Top Mobile App Tracking Methods

    The Referrer provides a method that allows advertisers to pass tracking parameters to the Google Play Store, which then in turn passes these parameters back to the source at the time of app download. Android Referrer is a standard method for...

  7. Google Kicks Ad Blocking Android App Out of Google Play Store

    The app developer told The INQUIRER that in late February Google began forcing Android users to manually configure a proxy server in order to run Adblock Plus, and last December Google recategorized Adblock Plus in the Chrome web store and stopped...