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Android App

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  1. What is Mobile App Attribution & Why is it Important?

    Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. An event can be an app install, repeat app launch, level completion, in app purchase, etc.

  2. Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

    Yahoo has yet to release an Android version. Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm. Using natural-language algorithms and machine learning, the app condenses news articles into 400...

  3. Facebook Home Hits 500,000 Downloads, Getting Negative User Reviews

    Despite mostly negative reviews from users, Facebook's custom Android user interface Facebook Home has surpassed 500,000 downloads. According to Evans, Facebook Home passed 500,000 downloads from the Google Play store on Sunday, noting that the app...

  4. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The Android software allows users to skin their smartphone with a Facebook overlay that puts social networking front and center. The report of growth for mobile social advertising revenue comes as Facebook begins to roll out its Facebook Home app.