The Bringing Together Paid, Owned, Earned Media session at SES New York 2013, presented by Andrew Beckman (@Andrew_Beckman), CEO of Location3 Media, gave attendees a high-level overview of the online media landscape and then dove into some of the...
Bringing Together Paid, Owned, and Earned Media: In this session, Andrew Beckman will show attendees how to intertwine paid, owned and earned media strategies to create an integrated digital marketing approach.
The session was moderated by Andy Atkins-Krüger, from Web Certain, and the speakers included Paul Wilson, chief revenue officer at iProspect, Andrew Beckman, president of Location3 Media, and Vivek Bhargava, managing director of Communicate 2.
