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Anchors

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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Stop using your keywords as anchors for every link you build. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and its search algorithms.

  2. Link Prospector's Guide to the InAnchor Search Operator

    So a search for [mountain bike inanchor:best] would require that all returned results first be relevant to mountain bikes and contain the word "best" in the anchors of linking pages. Note also - there's no way to tell Google to look at anchors on...