It has now been 18 days since Penguin 2.0 rolled out on May 22, 2013. Manual penalty recovery and Penguin algorithmic recovery are both appropriate uses of the tool. Cutts is quoted as saying "… if you were hit by Penguin and know or think you have...
How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl Bad Link Building Recovery After Google Penguin There may be other reasons for site owners to go on link removal campaigns, such as attempting to recover...
Tired of Penguin 2.0 related posts yet? Taking a step back though, did the changes of Penguin 2.0 really catch any SEO professionals by surprise? The great thing about a diversified cross-media approach is that it makes companies decently Penguin...
Since Penguin, Google has gotten a lot better at finding all similar links. All changes to link specifics including anchor text and landing page should be monitored. Google spam detection is all about patterns in your link profile.
It's now been one week since Google Penguin 2.0 went live. Google's Distinguished Engineer Matt Cutts promised the new generation of Penguin would go deeper, and it seems to have lived up to that promise.
Other Google Update Checks (Penguin Included) This is going to be the summer of change on Google, and this article has only touched on some of the items known to be part of the Penguin and Panda algorithms and the coming attractions.
Penguin is much harder to understand, focusing on backlink patterns, anchor text, and manipulative linking tactics that provide little value to end users. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper...
The industry is different now, but the good news is that you can still be a badass link builder in the post-Penguin era. Don't try to sneak crappy, irrelevant anchor text in your content. If the anchor text isn't a natural fit in the content itself...
Well sure it does, in fact part of the Google Penguin update was to help really crack down on what was first known as the over-optimization penalty. Now link penalties are not as new as the other penalties mentioned here today, but the aggressive...
Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept. If you are locked into the world of PageRank and rich anchor text, chances are that you would view...
Penguin kicked spam and anchor text abuse in the knee. Good, normal people got slammed by Panda and Penguin. Penguin changed the game – relevant links created by real humans became our focus, but sometimes we had trouble explaining that to clients.
I also showed several screenshots of Google organic trending for sites hit by Penguin. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest). When business owners first reach out to me about a...
Unless you've had your head under a rock you've undoubtedly heard the rumblings of a coming Google Penguin update of significant proportions. Google Penguin: What We Know So Far Penguin will certainly be targeting links with no relevance in future.
I can't project the exact best strategy for sites that I have not even looked at, but I do know that Google is making large investments in the areas of fighting bad links, and I do know that Cutts let us know that a new Penguin update is coming...
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy Portent, a Seattle-based Internet marketing agency, has released a report offering new insight into Google’s Penguin algorithm. Yes, the Penguin update has demoted the rankings...
Google Panda and Penguin As SEOs (and that's who the book is targeted at apparently) we should all be quite familiar with Google's two major updates, Panda and Penguin, but speaking personally? Anchor Text
This was corroborated by testing which indicated that if: “under 50 percent of your anchor text for incoming links were “money keywords” it’s all but guaranteed you weren’t affected by (the Penguin) update” and “every single site we looked at...
After the rollout of the Penguin algorithm in April 2012, the infamous unnatural link warnings were sent by Google. Keyword-rich anchor text links Google has released two new videos in its popular Webmaster Help series that shed new light on a...
Had the companies struck by Penguin analyzed all of the links being built, and the heavy use of exact match anchor text, they possibly could have addressed the situation while it was happening (and not after losing significant amounts of traffic).
