Penguin kicked spam and anchor text abuse in the knee. Good, normal people got slammed by Panda and Penguin. Penguin changed the game – relevant links created by real humans became our focus, but sometimes we had trouble explaining that to clients.
I also showed several screenshots of Google organic trending for sites hit by Penguin. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest). When business owners first reach out to me about a...
Unless you've had your head under a rock you've undoubtedly heard the rumblings of a coming Google Penguin update of significant proportions. Google Penguin: What We Know So Far Penguin will certainly be targeting links with no relevance in future.
I can't project the exact best strategy for sites that I have not even looked at, but I do know that Google is making large investments in the areas of fighting bad links, and I do know that Cutts let us know that a new Penguin update is coming...
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy Portent, a Seattle-based Internet marketing agency, has released a report offering new insight into Google’s Penguin algorithm. Yes, the Penguin update has demoted the rankings...
Google Panda and Penguin As SEOs (and that's who the book is targeted at apparently) we should all be quite familiar with Google's two major updates, Panda and Penguin, but speaking personally? Anchor Text
This was corroborated by testing which indicated that if: “under 50 percent of your anchor text for incoming links were “money keywords” it’s all but guaranteed you weren’t affected by (the Penguin) update” and “every single site we looked at...
After the rollout of the Penguin algorithm in April 2012, the infamous unnatural link warnings were sent by Google. Keyword-rich anchor text links Google has released two new videos in its popular Webmaster Help series that shed new light on a...
Had the companies struck by Penguin analyzed all of the links being built, and the heavy use of exact match anchor text, they possibly could have addressed the situation while it was happening (and not after losing significant amounts of traffic).
There isn't clear evidence that low-quality directories were explicitly punished in a Penguin release as yet, but it does not really matter. This has led to large numbers of sites being hit by link penalties or new algorithms like Penguin.
One key element in Google's Penguin update was the inclusion of an organization's brand reach as a factor in SERPs. Additionally, link building, which has historically been focused on individual product keyword phrases, must now include a healthy...
We're all pretty tired of reading about the Google Penguin algorithm update and how devastating it has been to so many websites. I'd be interested in learning about other ways webmasters have overcome the footer link Penguin algorithm issue.
Since Penguin is an algorithm and not a penalty, there is nothing to reconsider. The following methodology will also work if you have been affected by Penguin. Anchor text used. Now is not the time to be clever and try to “slip one by” Google.
Many have suggested that the initial Penguin algorithm included some adjustments for anchor text mix, but I think the surface has barely been scratched on that one, and I believe that Google will do a lot more to discourage artificially created...
I think that the anchor text distribution that used to be a best practice pre-Penguin has changed completely post-Penguin. Clearly, pre-Penguin, rich or exact match anchor texts carry a lot of value. NP: Yeah, a lot of time, pre-Penguin, a lot of...
Google has blown their whistle, thrown a yellow flag, and called it Penguin. Enough people have covered Panda and Penguin to make it pretty common SEO knowledge that things like content, links and usability, some of the exact things that can...
In the wake of Panda and Penguin, Google's message is clear. Regardless of algorithms, links and anchor text, this little fact of the internet elucidates the inalienable right of content creators on the web.
We won’t dwell on Google’s Penguin and Panda updates as the nails in the coffin for over-optimized content and link profiles, but just know both of these algorithmic animals contributed to considerable change in SEO tactics and strategies over the...
Their studies concluded that if: “under 50 percent of your anchor text for incoming links were “money keywords” it’s all but guaranteed you weren’t affected by (the Penguin) update” and “every single site we looked at which got negatively hit by...
