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  1. Learning to Carry Your SEO Baggage

    But now, they may be the reason you’ve lost that spot and that anchor text may be the anchor keeping you from having a shot at reemerging. Everybody’s got baggage. Everyone has things they carry with them from their past.

  2. Are Scholarship Links Considered Unnatural by Google?

    If you name your scholarship with a keyword-rich phrase in the hopes of getting some good keyword anchor text pointing to your site, that’s not a good idea either. Until recent years, it seemed that almost any kind of link could help your site.

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if links are still important, the anchor text that these links use must be equally crucial, right? It definitely is important to have anchor text that is relevant to your site or webpage, but using your keywords as anchor text for all your...

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check to ensure there are no forced attempts to use too much rich anchor text or have too many or too few links. A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign.