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  1. 5 Rules to Effectively Use Press Releases for Links

    The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text links across numerous sites with little real value. Press release marketing has come under a lot more scrutiny for the kind of...

  2. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    For example, exact match anchor text links in blogrolls, comment spam, directory links, etc. I quickly noticed exact match anchor text for competitive keywords related to his business (at the top of the anchor text list).

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    Including rich anchor text links inside a guest post If the New York Times accepted a guest post from you, what are the chances that they would let you load rich anchor text links inside your post back to the blatant money-making page on your site?

  4. The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review]

    Anchor Text The section on basics continues with anchor text, which wins my vote for most worrisome part of link building currently. From abuse of money terms to becoming obsessed with percentages, anchor text is a very, um, fluid thing for a lot...

  5. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Had the companies struck by Penguin analyzed all of the links being built, and the heavy use of exact match anchor text, they possibly could have addressed the situation while it was happening (and not after losing significant amounts of traffic).