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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    According to Moz's Open Site Explorer, nearly one-third of their backlinks (linking domains) have the exact same anchor text of "affordable seo". Be sure to use exact match anchor text. Another third of their backlinks have the anchor of "seo...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    By looking at extra signals where you can say oh you know what, as a percentage of the sort we see you are doing well for, or whatever, it turns out your links might be including more anchor text about travel or medical queries or something like...