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Anchor Tag

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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Will multiple internal links with the same anchor text hurt a site's ranking? Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay...

  2. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Had the companies struck by Penguin analyzed all of the links being built, and the heavy use of exact match anchor text, they possibly could have addressed the situation while it was happening (and not after losing significant amounts of traffic).

  3. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Use descriptive anchor text and text navigation instead. In addition, the images in the navigation didn’t contain any alt text, which becomes the anchor text for image links. They also often come with a price tag that many small to medium sized...

  4. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Where possible include a link to the destination URL in the final content using appropriate anchor text. This is an excerpt of a search-informed content plan for a computer retailer that includes target keyphrases, content types, destination URLs...

  5. Too Little SEO? Some Characteristics of an Under Optimized Website

    As an aside, I’d recommend this post from Majestic as background reading for those new to anchor text analysis and looking for the best ways to visualize this data. While we may all be fretting over what makes a great anchor-text mix, home to deep...