Alternatively, analyzing the various regions specific languages may prove interesting to you as it may help you choose whether you should be writing your site for a specific regional dictionary. This Google Analytics Language report is beneficial...
Upon analyzing the possible outcomes of these three plans you decide to first revisit the on-page SEO work you've done for this page before you take any other, more time-consuming action. Carl von Clausewitz, the Prussian military thinker, widely...
Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt after making the mistake of...
Audience research involves gathering and analyzing qualitative and quantitative data to build a "data dossier" on your target audience. Everyone's talking about content marketing these days. OK, maybe not "everyone," but certainly a whole bunch of...
Gwern.net findings aim to offer a scientific approach to product adoption by analyzing data of prior Google shutdowns, and forecasting how likely it is that any one product will survive. Before you get too cozy with a new Google product, you may...
While we no longer have complete visibility into the keyword referral types generated by Google users, we can make reasonable assumptions by better analyzing landing page information from those visitors.
Did you know that measuring, analyzing and reporting insights for mobile can be quite different than what you currently do for desktop or laptop users? Increasingly, your audience is spending time interacting with your brand on mobile devices every...
For example, when analyzing why a recommendation for a redirect plan wasn't given, you might discover that a plan was actually outlined but was poorly communicated. Basically, this mantra forces you to ask yourself if you've prepared your team well...
They were exactly the types of links I've seen a thousand times while analyzing sites hit by Penguin. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest).
Reporting and Analyzing PPC Campaigns – Bing Ads Blog Here's a roundup of live blogging and coverage of SES New York 2013. Day 1 The Future Of Television: Exploring Marketing Opportunities with Social TV aimClear Blog
You have a better way of analyzing this information when they are in stand-alone reports. Google Analytics has been improving the way you measure social media steadily over the past year. From the original social Media reports to multi-channel...
There are three quick tests people can use actual search results for, but these are the tip of the iceberg when it comes to analyzing your SEO world. Most practitioners and managers of search engine optimization (SEO) functions have come to...
Analyzing metrics for existing content helps give you an idea about how many social shares a piece of content will generate before it is published. By analyzing data in this way, you can start to figure out the page metrics you're likely to achieve...
At its heart, benchmarking is the practice of analyzing the performance of your competitors’ and industry’s paid search efforts in order to monitor, adjust and improve the relative performance of your own campaigns.
The more audits I complete, the more code I end up analyzing, and the more I understand the importance of picking up problems that can impact SEO. I started my career in web development and web application development, and I’m glad I did.
So when you’re analyzing your success metrics, you might find, for example, that you have a low level of engagement on Twitter. Analyzing your metrics this way turns them into more actionable insights, allowing you to repeat the process again...
Analyzing at a more granular level also allows you to begin looking at your landing pages with an eye on conversion optimization. Those new to SEO often want to base campaign success on surface value metrics such as rankings.
Reporting and Analyzing PPC Campaigns We’ve previously discussed five ad testing mistakes that cause advertisers to choose the wrong ad. To review, those five mistakes were: Pausing an ad within the first couple days.
If you were in the food industry analyzing who wrote and linked to this story would give you a healthy catch of link prospects – and a great opener in getting in touch with them. Sometimes a breaking news story spreads like wildfire.
The main focus for analyzing link building will be referral traffic data. In the past, link building was less about bringing people straight to your site and more about making sure Google rank your site as high as possible.
