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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    One consistent problem I have seen while analyzing Panda hits has been aggressive and deceptive advertising. Upon analyzing the site, I noticed they were breaking up their articles into many small pieces (sometimes 10, 20, or 30 or more component...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    While analyzing websites impacted by P4.0, it wasn’t long before I noticed an interesting connection for some clients. Can you see why a heavy-duty analysis of your site via desktop might not cut it while analyzing a serious Panda hit?

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    To find out, I conducted a study analyzing estimated CTRs for 268 advertisers who consistently appeared on subsequent search refinements (for instance, "oven reviews" and "convection oven reviews"). Ask many search marketers what their number one...

  5. PPC Management: Your Past, Present & Future

    Reviewing ad tests, regularly analyzing search query data, and various other tasks should be completed on a regular schedule. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past...