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Analyzing

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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Analyzing the site, particularly using 'topical trust flow' can uncover promising media opportunities. Because they've been actively seeking media exposure, and been successful, analyzing the links to such companies can quickly find a large number...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    To find out, I conducted a study analyzing estimated CTRs for 268 advertisers who consistently appeared on subsequent search refinements (for instance, "oven reviews" and "convection oven reviews"). Ask many search marketers what their number one...

  3. PPC Management: Your Past, Present & Future

    Reviewing ad tests, regularly analyzing search query data, and various other tasks should be completed on a regular schedule. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past...