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Analyzing

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  1. Delving Into the Auction Insights Report

    This report has come a long way since its first release of only analyzing one keyword at a time. The Auction Insights report is a super useful report in AdWords. It allows us to benchmark ourselves in the auctions we have chosen to enter compared...

  2. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    The study - the first of a three-part series analyzing CTR for mobile and desktop users - collected data over 90 days during the summer to avoid any seasonal impact on the results. SEW: When analyzing mobile results, did you differentiate between...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    One consistent problem I have seen while analyzing Panda hits has been aggressive and deceptive advertising. Upon analyzing the site, I noticed they were breaking up their articles into many small pieces (sometimes 10, 20, or 30 or more component...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    While analyzing websites impacted by P4.0, it wasn’t long before I noticed an interesting connection for some clients. Can you see why a heavy-duty analysis of your site via desktop might not cut it while analyzing a serious Panda hit?