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  1. SEO Is No One-Trick Pony

    Put all of this together in a spreadsheet and analyze the opportunity (and the opportunity cost/work) to get a sense for what the project is going to look like. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Analyze your key landing pages for the keyword you’re targeting and start by making changes to things marked as "easy fixes" or "critical. When you analyze and understand what types of interactions and content that lead your users to convert, you...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Then you should analyze that traffic via mobile devices. Well, now that Google traffic has returned based on recovery, it’s smart to analyze the top pages receiving that traffic to ensure all is OK from a content quality standpoint.

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Analyze keyword data using a reputable keyword research tool and see what keywords your (successful) competitors are using, to make sure you're optimizing for the right keywords. Most SEO campaigns are destined for failure because expectations are...

  5. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Analyze how readers have reacted to your post compared to others on the site. If it’s positive, then the site is worth revisiting for future content as it’s a good fit as a target audience; if poorly, then analyze why and try again/look for other...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That’s where I analyze the site over time from a number of viewpoints. You can, and it’s important to analyze. I recommend exporting the reporting to further analyze in Excel. And if a large percentage of users access your website via mobile...

  8. The NSA Has a Hush-Hush Google-Like Search Engine

    The highest priority of the Intelligence Community is to work within the constraints of law to collect, analyze, and understand information related to potential threats to our national security," the NSA says.

  9. Survey Says: Stop Making Assumptions About Your Content

    Open field responses can get you specific, unique feedback but are difficult to scale, replicate, and analyze. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising that really stuck with me.