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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    You can apply all three segments at once or individually, depending on how you wish to analyze the results. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt...

  2. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    So, I shot over to Majestic SEO and Open Site Explorer to analyze his link profile. I had to know what was going on, so it was time to analyze his link profile. Analyze Your Inbound Links: Understand your link profile now.

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    They help customers analyze terms that competitors are ranking for. Searchmetrics is a “well-honed response to a fragmented marketplace”, offering ways to extract data which is owned by the company itself and analyze seasonal trends and weekly...

  5. The Synergy & Benefits of Optimizing Content as You Write

    SEO professionals can also analyze error distribution, identify common SEO errors and the source of these errors, and take corrective action. With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda...

  6. Linking From Within: How to Generate Links Through Existing Relationships

    When I brainstorm with colleagues about their approach to link building, the most common starting point is to analyze the websites and backlink profiles from their competitors and peers. They’ll start asking questions like:

  7. Responsive Site Redesign: 4 SEO Considerations

    Ideally, any given page you analyze should have a balance of the following elements, like a fine wine: Whether you've already decided to go responsive or you're still considering a responsive site redesign, there are some things you'll need to look...