The simplest method for comparing user behavior by device type is in the main navigational stream (Google Analytics: Audience > Mobile > Overview) but B2B SEO professionals should also compare visitor performance by operating system, based on high...
Those are a far cry from visitor numbers, so I learned that one way you circumvent this is through Google Analytics Custom Reporting. When viewing this report I set it to a pivot table and pivot by Visitor Type.
More advanced goals can be set up as you get to know the website and the behavior of the visitor, but if you're looking for some simple goals to get started in order to understand successful keywords here are two:
Marketing automation platforms have the ability to deliver dynamic content based on visitor data and demographics. No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random visitor clicks on your ad from the...
This cuts the risk of internal 404 pages that can harm SEO for internal pages, as well as ensuring that no visitor reaches a page that does not exist. Although Lightbox is included as an option within NextGen itself, Lightbox Plus offers a lot more...
The advanced segment that works with this code identifies the visitor-level variable associated with the user on subsequent visits for as long as their cookie persists. Understanding the behavior of your top customers presents all sorts of...
To truly understand visitor behavior, you need to separate those visitors into meaningful groups. When a filter is in place, Google Analytics won't even collect visitor data if it doesn't match the filter.
These should generally include visitor behavior, organic rankings, and social interaction. Don't Forget About Analytics Code: Here's another website launch fail. When you launch your new site don't forget about your analytics codes.
By visiting Admin>>Profiles>>Goals from your Google Analytics dashboard you simply can add the type of metric you wish to analyze, whether it be a visitor usage related goal or a URL as a destination.
It's here that you'll find new opportunities and information on your visitor behavior that may help you to tweak your site structure and content, understand where people are entering and leaving, and perhaps answer some questions you may have...
Brand searches are not new visitor acquisition. The behavior of visitors who purchased versus those who didn't. Google Analytics provides powerful but under-advertised features for grouping your visitors into buckets based on features of their visit.
While your site metrics won't affect your organic site indicators, time from and back to the search engine will, so check your traffic for anomalies of country, time on site, bounce rate, new visitor rate etc.
The visitor might read the whole post and remember your company and products really well - they might even go to search for your product on one of the search engines straight away. However, since the visitor only looked at 1 page (exactly where the...
Along with visitors to certain web pages or sections of a site, advertisers can target visitor segment by source, for example, all visitors from YouTube or other referral source. Wordstream described it as "a means of collecting information (i.e.a...
Different visitor types will behave differently on websites. Determine Visitor Type Segments Do the recipients of your reports continually ask to delve deeper into customer behavior instead? Mastery of the art and science of web analytics doesn’t...
If you're using any web analytics package you almost certainly use query strings in your landing pages to track those visitor types. Why segment by any visitor feature? Create custom ads for each visitor type
Web analytics is all about giving meaning to your visitor traffic data. Segment these visitors by their behavior based on content viewed. Recently, Econsultancy and Lynchpin published a research survey that suggested only 10 percent of marketers...
People may not convert immediately; you may still collect information, follow up, and have the visitor convert weeks down the road. The lenses with which you can better measure website performance are acquisition, behavior, and outcomes.
I have also recently started using custom segments to identify and exclude visitors who log in (set up a new custom segment to exclude any visitor who lands on the thank you for logging in page of your site).
When you look at a $23.05 visitor value, that is an abstraction that refers to your own business goals. The visitor value number (and the conversion rate, CTR, average position, and every other number in your AdWords account) is actually an...
