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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Metadata Open Graph, Twitter Card, Google-specific (Authorship, etc. If you work at The New York Times, you may even get your Twitter handle in your byline. Add in traditional web analytics and you have a good idea of how well acquisition content...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    After all, we don't own our Twitter followers. Pulizzi uses CMI as an example: their pain point is analytics focused content. You can build what looks like a persona through social chatter and surveys and all kinds of other listing tools.

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he created, and even donated $80 to Agarwal's site, which Agarwal in turn spent...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that Twitter and Facebook do NOT get special treatment in the algorithm. For these reasons, small businesses need to be guided by statistics and...

  5. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Twitter Analytics With Twitter Analytics you can track timeline activity, including tweets that were favorited, retweeted, and replied to. Twitter now has its own analytics dashboard. For more information, see "Twitter Analytics: A Beginner's Guide".

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    Having a personal Facebook page and Twitter page is good, but that doesn't make you qualified to run a business' social media account. That is if you're selling digital marketing services in the form of social media, content marketing, analytics...

  7. Twitter Speak From @ to Z – Terms & Definitions

    It offers real time analytics, suggests the best posting time based on past data, and offers sharing This is Twitter's link service. This glossary contains all the key Twitter terms and definitions, symbols, and tools social...