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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on [VENDOR NAME]'s pages? Can [VENDOR NAME] import local relevant data into its interface from our website...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Google Analytics has this tool built in at the URL level. Our process for assessing mobile engagement starts with having the ability to distinguish between mobile and desktop customers in our analytics, identifying pages where mobile customer...

  3. 26 Free Must-Have Tools for PPC Success

    Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. Google Analytics While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. Keep the content and layouts of your most popular segments in mind as you’re looking at...

  5. Why Content Marketing is a Definitive Method for Success in 2014

    A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. If you weren't before, measure your results; whether you do this with an old-fashioned spreadsheet or...

  6. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Google Analytics does a nice job tracking the number of visitors to visit a website from different social channels. HootSuite is a good all around tool to use for management and metrics tracking. With Google Analytics Campaign Tracking, you can set...