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  1. 26 Free Must-Have Tools for PPC Success

    Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. Google Analytics While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. Keep the content and layouts of your most popular segments in mind as you’re looking at...

  3. Why Content Marketing is a Definitive Method for Success in 2014

    A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. If you weren't before, measure your results; whether you do this with an old-fashioned spreadsheet or...

  4. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Google Analytics does a nice job tracking the number of visitors to visit a website from different social channels. HootSuite is a good all around tool to use for management and metrics tracking. With Google Analytics Campaign Tracking, you can set...

  5. Twitter Speak From @ to Z – Terms & Definitions

    Buffer is actually a tool that comes from another company that then partners with Twitter. or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this: "RT @sewatch Top 5 Ways to Optimize Your...

  6. The Role of #Hashtags in Social Media and Search

    Hashtag.org offers some insight into top trending hashtags on Twitter, however advanced analytics require a monthly fee. The hashtag more than a collection of characters – it is a tool to be used to reach new audiences, connect like-minded people...

  7. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Instead of running his business, he’s dealing with link exports from various tools, contacting webmasters, and getting familiar with the disavow tool. Learn your way around Google Webmaster Tools, Google Analytics, and link analysis tools like...

  8. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Next, pull in Google Webmaster Tool Ranking data for the associated keywords. If using Google Analytics, from Dashboard click Acquisition > Adwords > Destination URLs. So the search behavior associated with the demographics using outdated browsers...

  9. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    There was no mention at all of Google Webmaster tools in this keynote – suggesting that the analytics tool is more interested in becoming the companion to revenue-generating advertisers, than to providing website owners and webmasters insights...