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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on [VENDOR NAME]'s pages? Can [VENDOR NAME] import local relevant data into its interface from our website...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    More effort may be needed using other analytics packages or configurations. This can be easily accomplished in Google Analytics by first creating a desktop-traffic-only segment, adding the default mobile traffic segment, and finally navigating to...

  3. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the top of the funnel through social...

  4. How to Identify Non-Ranking URL Page Types Using Google Site Search

    This is less comprehensive than using analytics (non-organic content views work great), but provides valuable indexation metrics along the way. We're all familiar with identifying page types, benchmarking, then tracking over time the URLs we want...

  5. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We also looked at Google Analytics. However, upon review, we didn't discover any issues with our tracking. Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will negatively...