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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can [VENDOR NAME]'s platform send and publish to Google directly? Does [VENDOR NAME]'s platform allow for multiple divisions of a brand to log in into the...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  3. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Additional improvements: German language support and several technical platform performance enhancements. Adobe has been releasing enhancements to their Marketing Cloud platform with regularity. Adobe Campaign, previously known as Neolane, is an...

  4. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. While the platform looks like another social analytics platform, it actually...