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  1. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    SEW: Do you attribute the gap between CTR on desktop and mobile purely to the platform? Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR), especially for mobile...

  2. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can [VENDOR NAME]'s platform send and publish to Google directly? Does [VENDOR NAME]'s platform allow for multiple divisions of a brand to log in into the...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  5. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Additional improvements: German language support and several technical platform performance enhancements. Adobe has been releasing enhancements to their Marketing Cloud platform with regularity. Adobe Campaign, previously known as Neolane, is an...