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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    I have always told my clients that if you get more than 20 percent of your sales or leads from phone calls, then you need to invest in call analytics to help identify which campaigns and keywords are working and which ones are wasting money.

  2. SEO Website Audits: Everything You Need to Know Part II

    All audits have some level of tool involvement: reports are run, analytics reviewed, links pulled for evaluation. These can include, but are not limited to a link list with link evaluations, analytics reporting, site crawler findings for example...

  3. 26 Free Must-Have Tools for PPC Success

    When it comes to free tools, Google is king. Not to be outdone, Bing Ads has some great free tools of its own. Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts.

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    That's precisely what Dinesh Agarwal did when, on Reddit, he asked if there were any small SEO tools people wanted to see built and have free access to. In August of last year, Google Analytics stopped showing webmasters which keywords were guiding...

  5. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Google Analytics may be the laggard in terms of tools with multi-channel attribution, but for the money it's worth your time to check it out! Google Analytics provides many intelligent reports that are easy to get to, actionable and free.

  6. Twitter Speak From @ to Z – Terms & Definitions

    or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this: "RT @sewatch Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics sewat.ch/HagErW by @purnavirji Great post!

  7. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Segmentation is one of the most powerful tools we have in analytics, and user segmentation takes what we've been getting to an entirely new level. Search & Social Google Analytics Advanced Segments Let's start with a refresher about what has...