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  1. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful SEOs today blend art and science, bolstering their creative efforts with technology and analytics. The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content...

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    Previously this was only available in analytics or campaign management tools that were configured appropriately to track SKU level PLA data. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. The amount of data processed 'speaks volumes...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Writers aren't SEO people, neither are analytics people nor developers. Most content management systems can also create sitemaps – be sure to...

  6. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    First there is a new integration with Google Analytics, where users can now access Google Analytics data from directly inside the AdMob platform. As many advertisers use Google Analytics in some form, even if they also utilize another third party...

  7. 26 Free Must-Have Tools for PPC Success

    Google Analytics Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. Excellent Analytics Plugin for Excel Use this plugin to pull Google Analytics data into Excel...