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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME] integrated with? Does the location page solution have social components included? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics?

  2. How to Build an Analytics Package to Measure Off-Site Content Distribution

    The following tips give a good framework for how marketers and advertisers can build their own analytics solution internally. This basic tool can be very helpful when you are dealing with publishers that don't have widgets that track such stats, or...

  3. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    A company that sells a cyber security solution published dozens of dedicated pages on the most malicious security threats as part of a keyword strategy. So the solution was to rework the content, re-target the pages with better-aligned modifiers...

  4. Google Analytics Finally Gives Developers Content Experiments API

    The new content experiments API allows developers to pick and choose from all the features available within Google Analytics Content Experiments and create a custom solution that fits their needs. Google Analytics revamped Content Experiments last...