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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Are you using call-tracking software? I have always told my clients that if you get more than 20 percent of your sales or leads from phone calls, then you need to invest in call analytics to help identify which campaigns and keywords are working...

  2. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Bitly also integrates into many third-party software packages, making it a great umbrella tool, as you can track within multiple platforms. Google Analytics does a nice job tracking the number of visitors to visit a website from different social...

  3. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Because of this we define "analytics" as the software that gives us this insight, however true analytics is the system by which we measure any data or statistics. With the JavaScript option you can easily monitor any statistics any other analytics...

  4. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    InboundWriter said this data coupled with the tool's analytics offers insight into how a piece of content published on a particular site will perform. We've studied those factors very carefully and we understand what those are, and those are baked...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries experienced significant growth in mobile traffic when compared to desktop. Fix your analytics. CRMs and marketing automation tools can be wonderful, but so...

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    These folks manage your web servers, the software that runs on them, and all the traffic components that keep your web traffic coming in. There are load test software tools that allow you to simulate heavy loads.

  7. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both...

  8. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    At the opposite end of the floor, Yext helps its customers with location information software and had a cache of swag to help visitors recall the company’s name. At the welcome desk stood Liz Walton, who said that their software assists customers...