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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    For these reasons, small businesses need to be guided by statistics and analytics. Finally, the oldest tool in the drawer (e.g.email marketing) is often overlooked. It's easy to be swept up in the hype of controversy about which linking strategy is...

  2. Twitter Speak From @ to Z – Terms & Definitions

    or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this: "RT @sewatch Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics sewat.ch/HagErW by @purnavirji Great post!

  3. The Role of #Hashtags in Social Media and Search

    Hashtag.org offers some insight into top trending hashtags on Twitter, however advanced analytics require a monthly fee. The hashtag more than a collection of characters – it is a tool to be used to reach new audiences, connect like-minded people...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    There was no mention at all of Google Webmaster tools in this keynote – suggesting that the analytics tool is more interested in becoming the companion to revenue-generating advertisers, than to providing website owners and webmasters insights...

  5. 10 Google Analytics Custom Events That Track the Untrackable

    While all of these new features are indeed impressive, many Google Analytics users still haven't scratched the surface of what the tool offers. Luckily Wistia.com is an awesome video player and includes a complete guide to Google Analytics custom...

  6. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    You can't rely on this tool for analytics data about your entire Pinterest presence. Once inside your analytics, you can view the following information, which can be customized by date range: Here are some questions that can be answered by...

  7. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Followerwonk helps explore and grow your social graph with Twitter analytics to find, optimize and analyze for maximum social growth Twitterfeed: Part of the bitly family, this free tool makes it a no brainer to tweet the last posts published in a...

  8. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    At first glance, one might think that Google found this to be a powerful tool to assist in building out its Knowledge Graph. But come on.if Google Analytics can give you all the information on a signed-out user that visited your site, do you really...

  9. Landing Page Optimization: How to Identify Testing Opportunities

    In order to help answer that question he created this handy Google Analytics Custom Report, called Landing Page Testing Ideas, which, in addition to bounce rate, includes the following engagement and acquisition metrics: average visit duration and...