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  1. Google Analytics Finally Gives Developers Content Experiments API

    Google Analytics revamped Content Experiments last summer. The new content experiments API allows developers to pick and choose from all the features available within Google Analytics Content Experiments and create a custom solution that fits their...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    Optimizely, Google Content Experiments, Unbounce). During the Landing Page Optimization session at SES New York 2013, Justin Cutroni (@justincutroni), Analytics Advocate at Google, discussed: For example, if you add another dimension that includes...

  3. Search Marketing Toolbox - SES San Francisco

    Campaign Experiments is now in Beta and allows you to run experiments to see in a statistically significant way, results from your campaign experiments. Everyone needs a good tool. Alex is up first because he's the biggest search marketing tool on...

  4. Google Website Optimizer Releases Techie Guide

    How to implement segmentation in your experiments The team Google Website Optimizer has released a Techie Guide to their tool. Website Optimizer Now Tracks with Google Analytics Code GA.js How to test with dynamic content