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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on [VENDOR NAME]'s pages? Can [VENDOR NAME] import local relevant data into its interface from our website...

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Analytics are a valuable tool to measure the effect of any design changes, but they can't tell you what changes to make. Using analytics as a design refinement tool forces a reactive, trial-and-error design and development process that devours time...

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Finally, the influencer work that outperforms the rest always includes measurement and refining based on analytics. Next, you use an influencer discovery tool to identify the right influencers and extract insights that help you decide who to reach...