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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We also looked at Google Analytics. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. For this particular situation, there were no new, outlandish search queries coming in and generating...

  2. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Our first example is from Google Analytics. At Conductor, we recently published a comprehensive research study that analyzed the behaviors, tactics and strategies of superstar SEOs—search marketers who are more confident and achieve better results...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing. We're structured in 3-person teams so when a new team member comes on, they start working directly, in the same...