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Analytics Team Packages

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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Maybe there are features that could be bundled together to create the most enticing product packages. Starting with Google Analytics to Gather the Facts Google Analytics will tell you what people are doing, but it can’t always tell you why they’re...

  2. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    Make proper notations in analytics: Most analytics packages allow you to make notations regarding performance. However, we made notations within Google Analytics so that we have notes when looking at long-term trends so that we understand what was...

  3. How Strong is Your Search?

    The large packages are great and provide tons of data. None of the large packages have an out-of-the-box solution that just works. If you're still using a free analytics system on a high-volume site with a huge amount of products, it's nearly...

  4. Assembling Your Landing Page Optimization Dream Team, Part 2

    They may also have had additional training specifically in Web design and related graphics, photo editing, animation, video authoring, and Web design software packages. They also create and review the Web analytics reports for the site.

    Published
  5. SearchDay: PPC Advertising: Art or Science?

    Included in the PRO version: Search analytics: new search term, site and market category report packages so brands . Brett Crosby from the Google Analytics team . Does Google Analytics Share Data with Google Trends and Ad Planner?

  6. Comparing Web Analytics Packages

    What started as a great idea for linkbait turned into a comprehensive analysis of Web analytics packages rivaling research from the largest firms. Stone Temple Consulting has published the 55-page 2007 Web Analytics Shootout, the results of a nine...

  7. The Guts of an Enterprise-Level Web Analytics Audit

    As many of you know, one of the biggest problems faced by large companies is the improper configuration of Web Analytics packages such as Omniture or WebTrends, for example. No matter how the team is structured or where the line item appears in a...