SEO News

Analytics Team

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  1. The Rise of the User Experience Marketer

    Analytics Analysis: They don't need to become data-mining experts, but UX professionals can benefit from learning basic analytics tools. Hopefully you’re already crossing paths with your UX team during your project lifecycle, but why just cross...

  2. Evolution in Digital Marketing Skill Sets

    Data and Analytics: Successful marketers of the future (and present) will have the ability to track campaigns back to return on investment (ROI) from every touch point. These analytical skills include statistics, Web analytics, data manipulation...

  3. SunGard taps videogames to boost risk technology

    Adaptiv Analytics lets banks run up to 100 million valuations per second SunGard has developed an advanced analytics engine to enhance risk-calculation capabilities for banks, by integrating both computing and graphical processing-unit (CPU and GPU...

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. There is nothing wrong with being a focused, specific boutique agency, but don’t say you do...

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Digital Marketing and Analytics Analytics tagging and report updates But, each team will be required to take action in order to reach the end goal. The mobile mind shift has created a paradigm in which the understanding is that each individual...

  6. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on [VENDOR NAME]'s pages? Can [VENDOR NAME] import local relevant data into its interface from our website...

  7. How Can Good PPC Managers Become Great PPC Managers?

    Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. Knowing how to use and understand analytics data can make you a top-notch PPC manager. Take the initiative to find a solution, so your service can be of...