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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We partnered and started offering search marketing services while developing software to track keyword conversions. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Are you using call-tracking software? I have always told my clients that if you get more than 20 percent of your sales or leads from phone calls, then you need to invest in call analytics to help identify which campaigns and keywords are working...

  3. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the top of the funnel through social...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    We recently analyzed the cost-per-click of engaging customers in several highly competitive industries that used automated local SEO and local listing management software. Ironically, a lot of the things consumers are looking for may also help your...