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  1. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    You need to go to www.google.com/tagmanager to get started, and download the SDK (Software Development Kit) for both Android and iOS. First there is a new integration with Google Analytics, where users can now access Google Analytics data from...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    We recently analyzed the cost-per-click of engaging customers in several highly competitive industries that used automated local SEO and local listing management software. Ironically, a lot of the things consumers are looking for may also help your...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Before we hire a software developer we sit them in front of a computer and require them to write code. We've hired people that we thought could do all of these digital marketing 'things' and they come into the business and begin executing tactics...

  4. Adobe Adds Cloud-Based Mobile Services

    The new cloud-based mobile services provides a Mobile Services Software Development Kit (SDK) to help app developers integrate analytics collection into their apps. Hot on the heels of releasing six major features to Adobe Analytics, Adobe has...

  5. Adobe Analytics Adds 6 New Features

    Adobe Analytics is a true statistical geek's software package. It seems that 2013 is shaping up to be the year of analytics. The list of new Adobe Analytics features is quite expansive and includes: Predictive analytics and anomaly detection

  6. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Because of this we define "analytics" as the software that gives us this insight, however true analytics is the system by which we measure any data or statistics. With the JavaScript option you can easily monitor any statistics any other analytics...

  7. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    We've studied those factors very carefully and we understand what those are, and those are baked into the software. We intentionally simplify the complexity of the software because we think writers want to write, and they don't want to be stuck in...

  8. Goodbye, Keyword Data: Google Moves Entirely to Secure Search

    The biggest impact for many site owners has been not being able to segment users by keywords within their web analytics software. This led to the now-infamous "(not provided)" row in keywords data in Google Analytics and other web traffic software...