Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Open Source and Free Software have come a long way. The differences between open source and free software are relatively subtle to the average user...
Another quick take-away, as outlined in Miranda Miller’s summary of Marin Software’s State of Mobile Search in the U.S.report, is while mobile ads not only have a lower cost per click than desktop ads – they also benefit from a 72 percent higher...
Marin Software also found that increased click volume (46 percent higher YoY) more than made up for lower CPCs, with resultant robust growth in Google ad budgets leading to higher spend. Both Marin Software and the Rimm-Kaufman Group (RKG) just...
Visitor intelligence can take your SEO to a scientific level not possible with simple SEO software. This includes more than the basic information you are likely to have in your core search analytics systems, such as source, campaign, and landing...
Give Ad Management Software a Try for Scaling Campaigns Utilizing ad management software, offered by many Facebook ad API partners, can help marketers manage campaigns at scale. Yet 85 percent of survey respondents aren’t using any type of ad...
Wirecast for YouTube Live: This new software allows partners to produce and stream professional-looking live events directly from their desktops to YouTube for free. New publishing flows and real time analytics: Partners now have a guided flow to...
This Dive Bomber software was one of many different software products they produced. So in evaluating which software titles were receiving the most traffic and should be prioritized within the context of our campaign, we analyzed the total monthly...
Zenya's keyword application addresses a persistent challenge for many search marketing professionals: quickly identifying all of the relevant keywords for any given advertising campaign," said Marin Software Marketing VP Matt Lawson in a written...
Bindl: I will be speaking about paid search tools on Tuesday and will cover functionalities that search marketers should look out for when looking for bid management software. You’re at an event for three days with the smartest minds in search...
As one who both loves testing new ways of looking at data and also being a business owner who enjoys finding the best possible ROI on hardware and software alike I thought I'd put together my 78 favorite resources based on what they yield and what...
Do you formally document your entire process and implement this into robust project management software? An analytics expert. What you’ll find in many of these tools is an integration of analytics, and an associated “cost per click” value (that is...
SEO agency and software firm Covario welcomed clients, non-profits and media to Huntington Beach for their 6th annual INFLECTIONPoint conference Feb.to 8. Other conference highlights included Oakland A’s GM Billy Beane talking analytics and...
After nearly 14 years and an acquisition by Google, Urchin analytics software will be retired on March 28, 2012. Many companies offer analytics software hosted as a service. Urchin was one of the first good web analytics software options when it...
What this sometimes means is one article is going to get put into a piece of software to turn it into 10, 20, maybe even 100 more articles. LISTEN When They Say You Need to Set Up Google Analytics Google Analytics is a free way to see the results...
Global SEO software company GinzaMetrics recently announced conversion tracking improvements that track organic search and e-commerce transactions through their life cycle, offering real-time recommendations for underperforming product segments.
Visits” and “Page Views” and even “Average Time Spent” as measured using analytics software aren't as useless, unless used alone because webmasters have little control over how much traffic search engines send them.
According to Javier Tordable, a Google Software Engineer, “With the latest improvements to the way authorship annotations look in search and the addition of authorship to Google News, authors have been really excited about getting more visibility...
Ever wanted a little forum / discussion board, but don't want to invest in forum software? Using the above example, I could simply put the post category / main keyword as start the update such as Google Analytics and then write the rest of my comment.
Google made this the "default experience" for signed-in users on Google.com in October and, as a consequence, stopped passing query data to analytics software including Google Analytics. Users began to see "(not provided)" appearing in their Google...
After you install the software (in about 5 minutes), you'll have to link it to each of your social media accounts. This can be a little time consuming and tricky but if you follow the software wizard/walkthrough, it makes it a breeze.
