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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. The amount of data processed 'speaks volumes...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Writers aren't SEO people, neither are analytics people nor developers. One emerging element of technical SEO is the creation of open data sets or...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    A perfect use case would be if you sell cell phone accessories and use Google Analytics to determine Mac users typically purchase iPhone accessories. You can increase online conversions with real-time recommendations based on rich web behavioral data.

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Keep the content and layouts of your most popular segments in mind as you’re looking at Google Analytics. Design your next CRO test – or your first CRO test – with insights galore by leveraging new tools along the way in a simple, four-step web...

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Integrating Google AdWords and Google Analytics makes for a data rich experience. Google Analytics offers a wider variety of data than AdWords can offer alone. There are endless possibilities to use Google Analytics data to gain insights and...