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  1. "Content Performance Marketing" – 3 Steps to Future Success

    It comes down to the reporting and analytics. I also don’t need to tell you just how much data we have to deal with today. The amount of content that’s being created goes hand-in-hand with the amount of data that’s being produced.

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. While the platform looks like another social analytics platform, it actually...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    We’ll use Google Analytics to illustrate how to use data to make informed decisions. To an experienced eye, this data and supporting data provided related to content indicate that organic search is working well, and that optimization of a more...

  4. Twitter Speak From @ to Z – Terms & Definitions

    It offers real time analytics, suggests the best posting time based on past data, and offers sharing functionality.t.co: This is Twitter's link service. or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would...

  5. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Track Mobile Segments in Google Analytics Tracking mobile segments in Google Analytics is key to understanding the actions your visitors are taking from their mobile device and their engagement with your content and your brand and how it differs...

  6. 4 Google Changes and How Online Merchants Can Adapt

    For SEO professionals and online retailers, more organic search encryption translates to less available keyword data on Google Analytics, and more "(not provided)" keywords. Although online merchants can't find as much organic keyword data on...