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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Finally, the influencer work that outperforms the rest always includes measurement and refining based on analytics. Do you have data that would further their research? The new breed of social influencers has just as much power as a traditional...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. The amount of data processed 'speaks volumes...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Writers aren't SEO people, neither are analytics people nor developers. One emerging element of technical SEO is the creation of open data sets or...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    A perfect use case would be if you sell cell phone accessories and use Google Analytics to determine Mac users typically purchase iPhone accessories. You can increase online conversions with real-time recommendations based on rich web behavioral data.

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Google Analytics will tell you what people are doing, but it can’t always tell you why they’re doing it. Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site...

  6. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Thanks to Google Analytics, we have all the data necessary to formulate a successful campaign and measure its impact. Portrait of a Modern Marketer: Aligning Creativity and Analytics All of the reports that I'm sharing today are pre-built and just...

  7. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Integrating Google AdWords and Google Analytics makes for a data rich experience. Google Analytics offers a wider variety of data than AdWords can offer alone. There are endless possibilities to use Google Analytics data to gain insights and...

  8. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi uses CMI as an example: their pain point is analytics focused content. Pulizzi warns against jumping right in at the level of keywords, platforms and big data. You can build what looks like a persona through social chatter and surveys and...