Our marketing automation platform showed us that "software solution integration timeline" was a phrase that should definitely have a large emphasis in our SEM and SEO efforts. One of the key points that has caught my attention is the high level of...
No matter what business or what platform, the more high quality photos the more interesting your page is going to be. After you've claimed your Yelp listing, it's time to optimize that listing by filling in all of the information possible...
We've rallied a team of developers to build the iRank platform which turns outreach into a scientific process.iAcquire Brand Voice Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites...
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? ANALYTICS Real-Time Widgets Now Available in Dashboards – Google Analytics BlogFour new real-time widgets you can and...
Originally, WordPress was a blogging platform. They are assured that the CMS platform is future proof – at least for the foreseeable future. Why this is good for SEO: Having analytics on your site can provide so much useful data and help you...
This should come first before you decide which platform you'd like to build your app for (e.g.iOS, Android, etc. On the web analytics side the web measurement model is really centered around things like pageviews referrals, search, visits, etc...
Facebook page or Twitter stream), and should be a key component on most landing pages, with the caveat of audience vs.social platform. Google Analytics offers segmentation by query topics through Analytics filters (beyond the scope of this article...
So you come up with two or three different variations for each of these elements or sections and then your testing platform will put them in a magic blender, shake it up and show the different combinations in real-time to your website visitors.
While many companies were at SES to network, the staff at this search platform and data company are no different. Leila Pflager of Quantcast represented her company on the Expo Floor and discussed the 100 million publishers using their analytics...
Pinterest is a good social media platform, but once again isn't for everyone. Immediacy is a huge benefit that comes with this platform. Re-evaluating these higher-level items will show you how social media, SEO, analytics, blogging, and content...
T-shape models typically only prevail so far as managers create a platform for its success. From simply not having a wide enough knowledge base to know when he/she is missing a crucial element to an ego that inhibits collaboration, employee...
Google Analytics is our analytics platform of choice for this post, though most solid analytics software will have similar functionality – you'll just have to hunt it down. Search Engine Watch covers a lot on the topic of analytics.
Imagine a search engine that incorporates the data from a platform like LinkedIn with the accuracy and scope of Google! Google Analytics can display social conversions as well. Over the last few years the changes to search algorithms and user...
Is this just a downswing or does this represent the beginning of an exodus from Facebook as a direct selling platform? Beginning in the middle of 2012, retargeting lists could be created in Google Analytics with precise granularity, not only based...
One other area of the Google Analytics platform worth making use of is the Multi-Channel Funnels segment. Following years of technology obsession the realization has dawned on us all that the only way of creating a long-term business (irrespective...
So far, whilst there has been no major functionality change to HitTail, under the new leadership, the software platform now has quick integration with Hubspot, may develop better AdWords integration and a Wordpress plugin will be released next week.
Cross-link and cross promote each piece of content using the target keyword in anchor text on each platform and distribution network. Now we're at the nexus of web analytics and content marketing – call it content metrics.
From a technological perspective – it is a platform of integrated tools and features. Your enterprise SEO strategy should be set up to take the in-depth analytics and data and actually act on it. Analytics for existing competition: Your enterprise...
SEO data and SEO software should be considered a cost of doing business or executing a campaign just as email marketing campaigns require an email marketing platform. SEO technology is required more today than ever before in order to assist in the...
Google Content Experiments is a free testing platform integrated directly into Google Analytics. A platform most B2B SEOs should be aware of is Google Content Experiments (formerly known as Google Website Optimizer).
