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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    This is less comprehensive than using analytics (non-organic content views work great), but provides valuable indexation metrics along the way. Using the Page Type workflow we've identified a page type, since we're using site search we know they're...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Linkdex has a great Content 360 report that aggregates SEO and social sharing metrics into one URL-level report. Put SEO and content metrics on somebody's performance plan and make sure you have the resources in place to get the work done.

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    Google's shift toward 100 percent secure search meant that the metrics and methodology SEO practitioners had been using needed to change. In 2014, new SEO reporting requires a shift to measuring real (not estimated) business metrics at a page level.

  4. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Building a brand and improving your customer service may not show up directly in your analytics, but these "soft" metrics can have a major impact on the bottom line. By 2013, only 9 percent of marketers were using traditional ROI metrics, down from...

  5. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Once an opportunity is identified, compare SEO metrics to determine where focus should be placed and how best to meet and beat your competitors. You can access this data in Google Analytics from Dashboard > Acquisition > Search Engine Optimization...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    SEO in the Boardroom: Leveraging Relevant Metrics Focus on different SEO metrics, such as deep-linking page visits, to understand what content is optimized and appealing to searchers. Since keyword-level conversions are more difficult to get for...