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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Expectations can be very tricky to manage and agreeing on the metrics that will define success or failure upfront is extremely important. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In fact, backlink quality is one of the most important SEO metrics as it relates to off-page factors, Searchmetrics says. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Our process for assessing mobile engagement starts with having the ability to distinguish between mobile and desktop customers in our analytics, identifying pages where mobile customer usability metrics are significantly worse compared to desktop...

  4. How to Identify Non-Ranking URL Page Types Using Google Site Search

    This is less comprehensive than using analytics (non-organic content views work great), but provides valuable indexation metrics along the way. Using the Page Type workflow we've identified a page type, since we're using site search we know they're...