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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    More effort may be needed using other analytics packages or configurations. Our process for assessing mobile engagement starts with having the ability to distinguish between mobile and desktop customers in our analytics, identifying pages where...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Maybe there are features that could be bundled together to create the most enticing product packages. Starting with Google Analytics to Gather the Facts Google Analytics will tell you what people are doing, but it can’t always tell you why they’re...

  3. 11 Must-Measure KPIs for Content Marketing Success

    Conversion tools in Google Analytics and paid packages like KISSmetrics make it really easy to measure conversions, where they are coming from, and how conversion rates stack up. The search community has always been infatuated with content in one...

  4. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    So the search behavior associated with the demographics using outdated browsers is what we see coming from Google in analytics packages like Google Analytics. You can access this data in Google Analytics from Dashboard > Acquisition > Search Engine...

  5. How to Build Your First Content Marketing Strategy

    You'll want to end your piece with something like, "if you want more information about service packages, please get in touch with me(@)mybusinessname.com. Or perhaps you have an analytics program (like Google Analytics) installed on your website?

  6. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    Make proper notations in analytics: Most analytics packages allow you to make notations regarding performance. However, we made notations within Google Analytics so that we have notes when looking at long-term trends so that we understand what was...