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Analytics Numbers Column

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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Editor's note: This column originally was published on May 16, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. Export data using these segments and compare to Neilsen's demographic stats to look...

  2. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Another option is to filter the Average Rank column to only include first page rankings, in an attempt to identify low-hanging fruit. By linking Google Webmaster Tools with AdWords, Google also has given us a report using the same search query data...

  3. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    When reviewing your traffic sources report, keep in mind that it is a mix of quantity and quality (i.e.don’t just look at where you're getting the most views, also look at the average view duration column to find which sources are providing you...

  4. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    Our countdown continues today with our No.column, which originally was published on September 14. Google Trends for Websites -- An easy to use tool that can profile estimated traffic to almost any website (given sufficient traffic numbers) and...

  5. Search Engine Land Disses SEM Bid Management Software

    Nick Abramovic, the column writer, posts "With these bidding systems being rules-based, they require account managers to make customizations". Say agencies may be motivated by a percentage of spend and "may" not be on top of conversion costs, but a...

  6. SearchDay | Bing from the Agency Perspective

    Following the Nofollow Kerfuffle Jun 17, 2009 In my column today, "Following the Nofollow Kerfuffle (http://searchenginewatch.com/3634118)," I go through a few scenarios regarding Matt Cutts' recent disclosures of the changing algorithm Google...