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  1. 26 Free Must-Have Tools for PPC Success

    Google Analytics Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. Use this plugin to pull Google Analytics data into Excel and make reporting easier.

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. Google Analytics will tell you what people are doing, but it can’t always tell you why they...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    In August of last year, Google Analytics stopped showing webmasters which keywords were guiding traffic to their sites. This expert opinion roundup is one of the most popular posts on Cooper's blog, and helped establish him as an authority within...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    For these reasons, small businesses need to be guided by statistics and analytics. With the recent controversy surround guest blog posting, it is easy to be pulled into the controversy. As always, there are contradicting viewpoints on small...

  5. New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense

    If the plugin proves popular, I wouldn't be surprised to see Google add more publisher related components, or to see to see YouTube, Google Analytics, or Google+ features added in the future. With Google AdSense, the plugin is designed to make it...

  6. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. While the platform looks like another social analytics platform, it actually...

  7. Top 10 SEO New Year's Resolutions for a Successful 2014

    Rather, it's to leverage data, metrics that matter, and broad analytics to spend smarter and/or justify budgets and efforts. In a season of giving, write a blog post, conduct a webinar, share some survey results, or take an SEO newbie under your...

  8. Why Content Marketing is a Definitive Method for Success in 2014

    If you weren't before, measure your results; whether you do this with an old-fashioned spreadsheet or with the help of Google Analytics. You can easily tell your story by way of content; write a blog post with a personal touch, create a video...

  9. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Analyzing your website data with Google Analytics is much like mining for gold. See more of Justin's advanced segments in the Google Analytics Solutions Gallery. If web analytics is like gold mining, then a Google Analytics advanced segment is the...

  10. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Let's dig into Google Analytics and Excel to compare timeframes. Follow this link to view the tutorial for creating a top landing pages report in Google Analytics. How to Run a Top Landing Pages Report in Google Analytics

  11. 8 Tips for Building Your Internal Content Marketing Strategy

    Analyze your analytics, survey your audience, do social research, interview customers – do it all and create the stories you need to base your content from. How many times do you want to blog? If you have a small internal content team tasked with...