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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We brought IndexTools to North America, which eventually was sold to Yahoo in 2008. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue.

  2. SearchDay | My Wife, the Editor

    Yahoo Rebrands IndexTools as Web Analytics; Launches Limited Release Posted by Nathania Johnson Oct 9, 2008 Last April, Yahoo acquired web analytics company IndexTools and indicated that the enterprise version would be made available for free.

  3. SearchDay: Search Engine Optimization: Back to Basics

    Mortensen is Director of Data for the Sunnyvale search engine, arriving there from IndexTools, which was acquired by Yahoo earlier this year. Web Analytics Association Adds Yahoo's Mortenson to Board of Directors Posted by Nathania Johnson Aug 19...

  4. Conducting a Redirect Audit on Your Web Site

    Most likely you're using a JavaScript Web tracking service such as Google Analytics, StatCounter, or even WebTrends or IndexTools. Referrer data is imperative to good Web analytics. Redirects generally don't "show up" and aren't recorded using...

  5. Who Will Cry for the Newbies?

    Last week, Yahoo bought IndexTools, a robust, white label (-able) platform that allows an advertiser to manage search engine advertising and gain a larger understanding of the consuming public's behavior on Web sites.

  6. Is There Room for Another Free Analytics Tool?

    The combination of Yahoo's new IndexTools product and Google's Web Optimizer product is mighty potent. If it's IndexTools, that is. Which is probably the reason that Yahoo recently purchased IndexTools (Disclosure: My company has been a long...

  7. IndexTools is Made Free by Yahoo

    Look for a lot of people to closely evaulate IndexTools as their analytics solution from this point forward. Now Dennis Mortensen has let me know that the IndexTools Enterprise Version will be free. Recently I helped break the news that Yahoo...

  8. IndexTools acquired by Yahoo!

    Yahoo has acquired IndexTools, a leading web analytics company. Yahoo can bring a new level of visibility to IndexTools, and could quite possibly take the E-Business edition of IndexTools away as a free product.

  9. CMS Watch says Google Analytics and Omniture are “over-hyped”

    Indextools: Web Analytics 9.0 Now, if you're not ready to plunk down big bucks to buy the CMS Watch Web Analytics Report, you can review a free, 40-page sample excerpt. It was releasing the 2008 edition of its Web Analytics Report, which evaluates...