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  1. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Start With Pinterest Web Analytics Pinterest announced the launch of Pinterest Web Analytics in March. Here's a link to a custom report that you can install to your analytics account (make sure you're logged into your Analytics account or this link...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Followerwonk helps explore and grow your social graph with Twitter analytics to find, optimize and analyze for maximum social growth There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. We've tapped into some of the web's finest web analytics professionals to...

  4. 3 Keys to Activating an Audience with Smarter Content

    Your audience data and web analytics can hold the key to understanding what kinds of stories told in which form(s) are the most likely to lead to discovery, engagement, and sharing. There are a number of good free and premium platforms out there to...

  5. Top Google Website Optimization Resources

    Google Analytics offers content experiments that allow you to test multiple versions of a web pages to determine which one is performing the best. Get Started With Google Analytics Here you can find videos and articles to help you get the most out...

  6. Top 5 Reasons Against Implementing a Tag Management Solution

    Many companies offer tag management for free, including Google and most of the bigger analytics software companies such as Adobe, Webtrends, etc. Free up your analytics team from finding workarounds in data collection and let them do what they love...

  7. Landing Page Optimization: How to Identify Testing Opportunities

    During the Landing Page Optimization session at SES New York 2013, Justin Cutroni (@justincutroni), Analytics Advocate at Google, discussed: Show them you can start with 50% or maybe even 25 percent of your overall web traffic.