SEO News

Analytics Data Team

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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on...

  2. How Can Good PPC Managers Become Great PPC Managers?

    Knowing how to use and understand analytics data can make you a top-notch PPC manager. Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. Great PPC managers will deep dive into the data and uncover...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We also looked at Google Analytics. After diving further into the back-end data of the client's CMS, we found the needle in the haystack. A B2B client contacted our team and said that close rates for PPC had been weakening over the period of a few...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. Google Analytics will tell you what people are doing, but it can’t always tell you why they...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Analyzing your website data with Google Analytics is much like mining for gold. If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights...