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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does the location page solution have social components included? What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME] integrated with? Can [VENDOR NAME] import local relevant data into its interface from our website analytics...

  2. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    When you first start looking at the solution gallery it can be a little intimidating. What if you could map advanced Analytics users' knowledge over your own data? These templates are created by Analytics gurus and can help you dig into data not...

  3. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    A company that sells a cyber security solution published dozens of dedicated pages on the most malicious security threats as part of a keyword strategy. So the solution was to rework the content, re-target the pages with better-aligned modifiers...

  4. SEO Into 2014: The Irreversible Changes in Google's Products

    We have several trends right now that seem to be hovering around some solution: Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky article about their search algorithm. We can slowly see how Google's “most comprehensive...

  5. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and algorithms from Google, further consolidation of product search by Amazon, or more meaningful market penetration...