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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Universal Analytics is new measurement protocol originally announced at 2012 Summit. Achieving cross-device measurement is needed to understand and respond to the exploding adoption of internet-connected devices and the multi-device user decision...

  2. Converged Media in Marketing Starts With Breaking Down Silos

    But they had a measurement system and goals in place before they even executed their first task. Product Manager - Webmaster Outreach at Bing, Adam Singer, Product Manager for Google Analytics, and Daina Middleton, Global Chief Executive Officer at...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    It is critical that you know how your CMO is thinking in terms of both a measurement framework and marketing mix. Recalibrate expectations on measurement: Connect social media data, transaction data and other information to paint a more vivid...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.

  5. 3 Keys to Activating an Audience with Smarter Content

    Analysis of the actual audience size and composition provides tremendous measurement and optimization opportunities. Effective content marketers follow a three-step audience research, planning, and measurement process to maximize the odds that...