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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on...

  2. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. And mobile analytics will allow you to do just that and help you win in the long game.

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    It's one of the reasons I highly recommend implementing adjusted bounce rate (ABR) via Google Analytics. It’s hard to say, but the data reveals that something was going on. If you implement ABR today, you'll have fresh data to analyze tomorrow.

  4. Why You Need to Own Your Data & Digital Assets

    Others simply don't appreciate the value of this data, and often don't understand that Google prefers vendors manage client Analytics accounts via their "Client Center. Unfortunately, it doesn't seem to matter how it came to be – vendors are...

  5. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    What if you could map advanced Analytics users' knowledge over your own data? These templates are created by Analytics gurus and can help you dig into data not provided in the standard reports. You don’t have to be an analytics guru to use these...

  6. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Finally, the influencer work that outperforms the rest always includes measurement and refining based on analytics. Do you have data that would further their research? The new breed of social influencers has just as much power as a traditional...