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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    This is less comprehensive than using analytics (non-organic content views work great), but provides valuable indexation metrics along the way. What's hard is quantifying and prioritizing that crawl data, then applying it to the site in a way that...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We also looked at Google Analytics. After diving further into the back-end data of the client's CMS, we found the needle in the haystack. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing.

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful SEOs today blend art and science, bolstering their creative efforts with technology and analytics. In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. The amount of data processed 'speaks volumes...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Writers aren't SEO people, neither are analytics people nor developers. One emerging element of technical SEO is the creation of open data sets or...

  6. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Despite the dependence of millions of businesses on Google Analytics for organic search insights, the topic was a glaring omission from the 2013 Google Analytics Summit, reinforcing the emphasis on paid search.

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    A perfect use case would be if you sell cell phone accessories and use Google Analytics to determine Mac users typically purchase iPhone accessories. You can increase online conversions with real-time recommendations based on rich web behavioral data.