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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Google Analytics Custom Report Another way to unearth low-value content is to look at user engagement signals in Google Analytics. To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis...

  2. Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

    But is simply viewing your Google Analytics and taking the data at face value enough? Login to your analytics and take a look at your search traffic from the past year. In this study, Conductor analyzed the data from 30 websites in six different...

  3. SEO Website Audits: Everything You Need to Know Part II

    All audits have some level of tool involvement: reports are run, analytics reviewed, links pulled for evaluation. These can include, but are not limited to a link list with link evaluations, analytics reporting, site crawler findings for example...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on...

  5. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. And mobile analytics will allow you to do just that and help you win in the long game.

  6. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Remember to always create and test ad groups based on Analytics and AdWords performance data. In July 2012, Google finalized its switch to Google Product Listing Ads from formerly free retail traffic on Google search (Google Product Search).