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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME]'s platform send and publish to Google directly? Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? Does [VENDOR NAME]'s platform allow for multiple divisions of a brand to log in...

  2. Why You Need to Own Your Data & Digital Assets

    In addition to analytics and reporting, it is important to put in place a regime of downloading contacts, fans, friends, etc.into formats that facilitate relationship-building away from the platform. Most businesses that make the brave decision to...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  4. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Additional improvements: German language support and several technical platform performance enhancements. Adobe has been releasing enhancements to their Marketing Cloud platform with regularity. Adobe Campaign, previously known as Neolane, is an...

  5. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. While the platform looks like another social analytics platform, it actually...