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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. Image Credit: http://blog.smartbear.com/wp-content/uploads/imports/interview.jpg

  2. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  3. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. I used to only think of organic, because I live in an editorial-based public relations world.

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    In August of last year, Google Analytics stopped showing webmasters which keywords were guiding traffic to their sites. This expert opinion roundup is one of the most popular posts on Cooper's blog, and helped establish him as an authority within...

  5. Top 10 SEO New Year's Resolutions for a Successful 2014

    Rather, it's to leverage data, metrics that matter, and broad analytics to spend smarter and/or justify budgets and efforts. In the SEO world, there's a fire hose of information. Go cold turkey and you'll find the world of fresh thinking (and fresh...

  6. Why Content Marketing is a Definitive Method for Success in 2014

    If you weren't before, measure your results; whether you do this with an old-fashioned spreadsheet or with the help of Google Analytics. You can easily tell your story by way of content; write a blog post with a personal touch, create a video...

  7. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Although page-level analysis will become more prominent, we shouldn't stop doing keyword-level analytics altogether. Instead, we've been trying to focus more on quality content and social media to connect users to relevant information and use the...